Online dating sites see surge in baby boomers memberships. Singles in this generation are turning to internet dating.
Baby boomer is the term used for individuals born between 1946 and 1960. When the second world war finished this saw a big rise in the amount of babies born. In 2004, these baby boomers held 80% of the UKs wealth, purchased 80% of luxury vehicles and bought 50% of all skincare products purchased. The baby boomers are seen as the first generation to grow up with a TV set at home, this is why many seem to have similar humor and ideas throughout larger geographical regions.
Baby boomers are slowly shifting into their retirement years. Market research tells us that more and more will search the internet for online dating and chat rooms. Baby boomers are a generation shown to be wealthier, more outgoing, more confident, also discriminating in their purchase decisions. They are willing to live their lives and do not view retirement as finishing their lives, instead as the start of an age of freedom and happiness.
Based on research by comscore and hitwise data, sites such as Facebook and My Space have only 10% of users that are over 55. This indicates that although the current older generation are using the net, there is less chance to chat or to mingle online. FriendsReunited and Genealogy sites for example though, the member base is older and this shows that moving forward, chat and social websites are likely to develop in popularity for the older generations. Baby boomers give strong attention to tracing their family trees via online resources, and on socializing with friends and acquaintances from the past.
Historically, an issue in everyday lives the elderly face is loneliness and isolation caused by restrictions which make them house bound. The baby boomers are often computer savvy. They often will book their holidays online, perhaps check their finances and to stay in touch with their family via email and other electronic options. It appears inevitable that this older, more technical elderly bunch will extend to making social relationships and interacting online.
Mature online dating and chat, including free online dating is set for massive growth in this demographic. Many baby boomers, for different reasons are finding themselves single in their twilight years. Many elderly singles who are no longer in a long standing relationship are looking to enter the dating market for the first time in possibly decades. Online dating and chat rooms provide reliable and less stressful solutions for single baby boomers. Pushed by high divorce rates, the comfort of contacting old friends using the internet and the ready availability in many homes of modern computer hardware, online dating is certain to grow in popularity in the over 50?s age group. Contacting old friends via social network sites has suggested leading to post-divorce partnerships, and indeed divorces; online dating and chat services are geared to become an important tool of retirement life in the future.
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Source: http://newsbiz.talkposts.com/2012/11/27/your-never-too-old-for-online-dating-and-chat-rooms-%E2%80%93-free-dating-and-singles-tips/
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Source: http://gillistern.com/1222/your-never-too-old-for-online-dating-and-chat-rooms-free-dating/
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